Tuesday, October 18, 2022
Registration Desk Opens for the Ventura Harbor Tour Attendees8:30 AM - 9:00 AM

This is a pre-conference event and requires an additional fee.

 
Registration Desk Opens for the Marina Operations Seminar Attendees8:45 AM - 9:00 AM

This is a pre-conference event and requires an additional fee.

 
Transportation for the Ventura Harbor Tour Leaves From The Hotel9:00 AM

This is a Pre-Conference Event With an Additional Fee.

 
Marina Operations Part 1: Digital Sales Management & Part 2: A Deep Dive into the MRA’s New Sample Wharfage Contract 1:00 pm to 4:00 pm9:00 AM - 12:00 PM

In today’s world, it’s more important than ever to get your brand in front of those customers who are constantly connected to the internet and their mobile devices. Whether you’re looking to foster brand awareness, increase website traffic, help people find your location, or drive sales, it’s crucial that you manage the digital infrastructure of your business.

In this workshop, you’ll work with marketing experts to learn how to make sure that your business is showing up in the right spaces online, in the right way. Topics of discussion and support will include websites, social media, online listings, online review platforms, digital newsletters, creating content, communicating digitally, connecting with your audience, understanding analytics, and more! Bring your laptops as this is an interactive session and we will work to help you set up, optimize, and even audit your online accounts. By the end, you will have a better sense of what it takes to effectively manage your digital infrastructure and how you can leverage digital media to impact your business results.

Marina Operations Part 2: A Deep Dive into the MRA’s New Sample Wharfage Contract

A Golden Opportunity to Polish Your Contractual Shield

The MRA’s General Counsel, Phil Weiss, a Certified Specialist in Admiralty and Maritime Law, will present and discuss a substantially updated sample comprehensive wharfage contract that will be available for exclusive use by MRA members.

Almost all of the rights and remedies available to marinas are controlled by wharfage contracts.  This is why they are of paramount importance.  Marina owners and operators are strongly urged to view wharfage contracts as living, breathing documents, that should be reviewed at least yearly, in order to confirm they are accomplishing the intended purposes.  Most wharfage contracts, especially those that have not been revised in recent years, are “ripe” for significant improvements, in order to better foster and protect the marina’s interests.

During this presentation we will carefully review and discuss the terms and conditions of the new wharfage contract sample.  Attendees’ questions and comments will be encouraged.  Many MRA members have attended a regional training seminar during which wharfage contracts were discussed.  This presentation will explore wharfage contracts in far greater detail. 

+ Rules and Regulations incorporation into wharfage contract (including use of water/power connections; safe mooring; fishing/swimming; vessels overhanging slip; noise/conduct; dock obstructions; restrictions on vessel repairs/work; prohibition against affixing satellite or other items to marina property; restrictions pertaining to pets; storage of flammable materials; use of dock carts; parking restrictions/requirements; and best management practices)

In addition to the above, Mr. Weiss will briefly discuss marina remedies available when a vessel owner fails to remove his/her vessel from the marina following termination of the wharfage contract. 

To emphasize the particular importance of certain wharfage contract terms, Mr. Weiss will “weave” into his presentation some “war stories,” illustrating how well-drafted contract terms can avoid or minimize issues caused by “problem” tenants – all marinas have a few, right?  Please join Mr. Weiss and your colleagues for this informative, interactive presentation. 

 

This is a pre-conference event and requires an additional fee. Lunch is included.

Alison Stripling Ali Meharg Philip Weiss
27th Annual Golf Tournament - Sandpiper Golf Club9:30 AM - 4:30 PM

This is a pre-conference event and requires an additional fee.

 
Registration Desk Opens for Exhibitors12:00 PM - 7:00 PM  
Registration Desk Opens for Attendees2:00 PM - 7:00 PM  
New Member/Attendee Welcome and Orientation4:45 PM - 5:15 PM  
Welcome Reception in the Exhibit Hall5:15 PM - 7:15 PM

Golf Awards will be presented during this time.

 
Opening Reception for guest5:15 PM - 7:15 PM  
Wednesday, October 19, 2022
Registration Desk Opens7:00 AM - 5:00 PM  
Breakfast with the Exhibitors7:30 AM - 8:30 AM  
Presidents' Welcome (Darryl McConnell Leadership Award and Innovation Awards Presentation)8:30 AM - 8:50 AM Kate Pearson Andrea Lueker
Welcome to Santa Barbara - Randy Rowse, Mayor8:50 AM - 9:00 AM  
General Membership Meeting, Elections, Benefits of MRA - 50th Anniversary9:00 AM - 9:15 AM  
Keynote - Frank Hugelmeyer9:15 AM - 10:00 AM Frank Hugelmeyer
Coffee with the Exhibitors10:00 AM - 10:45 AM  
California and National Legislative Updates and the Legislative Process10:45 AM - 11:30 AM Jerry Desmond Beau Biller
Professionalism in the Marina/Harbor Industry and How it has Changed in the Past Decade - Part 111:30 AM - 12:25 PM

Customer expectation, investment, and workforce competition have been drivers for a transformation of the recreational maritime industry.

Jim Hayes Kate Pearson Gary Jones Andrea Lueker
Lunch with the Exhibitors12:30 PM - 1:30 PM

Exhibit Hall will be closed during lunch.

 
Classroom Seminars: Session 1 - Topic 3 Federal Boating Infrastructure Grants (BIG) Administered through the California Division of Boating and Waterways1:30 PM - 2:25 PM  
Classroom Seminars: Session 1 - Topic 2 How to Conduct a Workplace Investigation1:30 PM - 2:25 PM

In the current business environment, how companies investigate potential misconduct can affect that company’s reputation almost as much as the alleged conduct itself. Consistent principles and procedures must be followed whenever allegations of misconduct are investigated. This session will teach managers the principles needed to complete a workplace investigation while reviewing three case studies involving a fire at a fuel dock, suspected drug use, and a sexual assault claim.

Robert Smith
Classroom Seminars: Session 1 - Topic 1 Customer Service, guest Retention and Creating the "WOW" Factor1:30 PM - 2:25 PM  
Classroom Seminars: Session 2 - Topic 2 CARB Board-Adopted Amendments to the Commercial Harbor Craft Regulation2:30 PM - 3:25 PM  
Classroom Seminars: Session 2 - Topic 3 Retention of Boaters - Especially the New Entries2:30 PM - 3:25 PM Jim Blaze Skip Abed
Classroom Seminars: Session 2 - Topic 1 Employment Challenges Round Table2:30 PM - 3:25 PM  
Refreshments with the Exhibitors3:30 PM - 3:55 PM  
Classroom Seminars: Session 3 - Topic 2 Cyber Liability Explained: Hacking Trends of COVID4:00 PM - 4:55 PM

MRA & LP Insurance are partnering with the cyber specialists at Evolve MGA (www.evolvemga.com) to conduct a 45 minute cyber webinar training course to explain in non-technical terms, how to understand cyber exposures and coverages. The course will break down the top two cyber claims and review real claims examples, all while demonstrating key coverages and coverage gaps to avoid when purchasing a cyber policy.  This course will highlight the ever-changing cyber landscape, COVID related cyber exposures, new hacking trends, and cyber security best practices that businesses can implement to reduce their cyber risk during this critical time.

Beau Bechelli
Classroom Seminars: Session 3 - Topic 3 What Buyers are Looking for When They Look to Purchase a Marina4:00 PM - 4:55 PM  
Classroom Seminars: Session 3 - Topic 1 AB252 4:00 PM - 4:55 PM Beau Biller Steve Meckfessel
Game Night on the Plaza5:00 PM - 6:30 PM  
Game night for guest5:00 PM - 6:30 PM  
Thursday, October 20, 2022
Registration Desk Opens6:45 AM - 2:00 PM  
Continental Breakfast with the Exhibitors7:00 AM - 8:00 AM  
Boating and the Economic Impact in California8:00 AM - 8:45 AM

Recreational boating and fishing, as major economic drivers in California, deliver over $13 Billion in economic impact in the state each year.  As one of the top 10 boating states in the U.S., recreational boating creates over 41,000 jobs in California and contributes over $2 Billion in GDP.   Robert Newsome, Senior Vice President of Operations for the National Marine Manufacturers Association (NMMA), will be discussing boating participation, sales trends and other elements of economic impact resulting from Californian’s passion for boating and outdoor recreation.

Robert Newsome
Professionalism in the Marina/Harbor Industry and How it has Changed in the Past Decade - Part 28:50 AM - 9:25 AM

Customer expectation, investment, and workforce competition have been drivers for a transformation of the recreational maritime industry.

Jim Hayes Kate Pearson Gary Jones Andrea Lueker
Classroom Seminars: Session 1 - Topic 2 Future of batteries and boating : What Is Real?10:00 AM - 10:55 AM

Who are the customers of sustainable boats? What is the likely market for early adopters? What are the opportunities and the challenges?
 

Tom Derecktor Leonora Valvo
Classroom Seminars: Session 1 - Topic 3 Historic Aspects of Ports and Harbors10:00 AM - 10:55 AM

The presentation will cover various historic waterfront projects that I have been exposed to in my career, mostly in northern California.  These will include:  Alcatraz Island (1850-present), Beltline Train Ferries in SF Bay (1910-1970), Santa Cruz Wharf (1914-present), Crissy Field/SF Marina (1910-present), Sterns Wharf, Harford Pier at Port San Luis, and the Egyptian Tombs (3,000 BC)

Brad Porter
Classroom Seminars: Session 1 - Topic 1 Economic Forecast10:00 AM - 10:55 AM  
Classroom Seminars: Session 2 - Topic 2 E-Marine: Preparing for the Electric Era11:00 AM - 11:55 AM

A broad overview of the emerging electric boat market. The panel will discuss recreational and commercial applications of electric propulsion, existing and emerging OEM’s, charging infrastructure, battery technology and legislative carrots and sticks.

Scott from Aqua Superpower marine charging network will be joined by Photon Marine, an electric Outboard manufacturer from Oregon, Romeo Batteries from LA, and Jessica Singh Consulting who is up to date with State and Federal Incentives.

Scott Canning
Classroom Seminars: Session 2 - Topic 1 Sustainable Tourism Concerns: What They Are and the Marina's Role11:00 AM - 11:55 AM

Sustainable Tourism has become a topic of discussion in several venues all over the world more precisely in resort areas.  This issue became more evident during the Covid pandemic when tourism at outdoor recreation areas became more popular as a destination especially when it could avoid air travel and accessible within a few hours of driving time.  This sudden increase in visitation created several negative impacts to the local communities, governing jurisdictions, housing, traffic and resources.  In response, it became evident that Marketing strategies needed to be redirected, limiting access needed to be considered, planning jurisdictions needed to re assess their ability to accommodate the increased demands on their infrastructure and surrounding resident communities needed to have their concerns addressed.  Also from an environmental standpoint resources were possibly being stressed to a point of no return.  Efforts to address these issues range from Destination Marketing Organizations changing to Destination Management Organizations and studying what can be done to control the over demand.  This creates an opportunity for marinas, especially those in resort areas, to participate in any actions that might be ongoing in their communities concerning these issues in order to understand the future of boating growth in our industry.

Jim Phelan
Classroom Seminars: Session 2 - Topic 3 Weather - Tsunami Preparedness11:00 AM - 11:55 AM  
Lunch with the Exhibitors12:00 PM - 12:55 PM  
Classroom Seminars: Session 3 - Topic 3 First Responders1:00 PM - 1:55 PM

 

Meet four top-level Harbor Patrol Officers from Ventura, Santa Barbara, Port San Luis and Morro Bay and learn about their career path to their current position; hear them describe some of their more harrowing/interesting rescues; and talk about any lessons learned from the Covid 19 pandemic.  There will be time for Q and A at the end of the session.

Nathan Alldredge John Higgins Becka Kelly
Classroom Seminars: Session 3 - Topic 2 Marina Sustainability 1:00 PM - 1:55 PM  
Classroom Seminars: Session 3 - Topic 1 Modernization of Boatyards1:00 PM - 1:55 PM Leonora Valvo
Classroom Seminars: Session 4 - Topic 2 Environmental Spills and Response2:00 PM - 2:55 PM  
Classroom Seminars: Session 4 - Topic 1 Moneyball for Marinas: Using Data to Find Hidden Revenue Opportunities 2:00 PM - 2:55 PM