In the early 2000s, Baseball GM  Billy Beane became famous for turning around the Oakland A's from a low-budget losing team to an efficient team capable of winnnig against the wealthiest of components. His secret? Data. His story, which became the inspiration of the movie "Moneyball", changed baseball.  Today, the strategic use of data can also change the game for marina owners and operators.  

This session will explain the marina data that can best reveal where hidden upside may be in your revenue potential and show you simple strategic changes you can make to compete on the same level as larger, more well-funded, properties.  Whether you're at 100% occupancy or still filling slips, you'll walk away with a plan of action you can employ this season to optimize your operation.